Tracy was a Resident Writer at the 2012 London Olympics in the UK, a Panelist on the ‘African Media Roundtable’ at the Africa Utopia Festival in the Southbank Centre London, and a Natural Hair Panel Moderator and Judge at the 2019 Africa Hair Summit. In 2017, she became a finalist in the McKinsey & Co.’s Next Generation Women Leaders Award and was offered a position as a Business Analyst in the Fortune 500 Management Consulting Firm. Tracy is a World Bank Scholarship recipient from Lagos Business School’s Enterprise Development Centre and was a finalist in the Youth Enterprise Scale-Up program supported by the THNK School of Creative Leadership in Amsterdam.
A practiced entrepreneur with 11 years’ experience from executive business management roles at Goge Africa, Ales & Forbes, LoveStruck, Terra Kulture, and now The Online Lady Limited; Tracy has drawn her wealth of experience from US, Indian, Kenyan, South African, Ugandan, Beninese, Sao Tomean, Ghanaian and British business markets with an extensive background in Business Management and Marketing Communications. Her scope of work has comprised fund-raising, financial reporting, customer research, business relations impact, inter-personal and inter-cultural communication, team management, collaborative strategy, maintaining partnerships, business programs design, database management, service quality control, public affairs, branding, strategic planning and digital consulting.
In her 22-year career journey, Tracy has initiated multi/cross-cultural employee engagement by building an international marketing team from the USA, Uganda, France, India, Japan, Colombia, Ghana, Korea and China. She has created a point-based model in marketing technology to advance advertising engagement with viewers thus attracting $200,000 in investment funds from the governments of Kenya, Uganda, Benin Republic, and Sao Tome. In 2019, she realized an annual turnover of $37,000 with a start-up capital of $500, and attracted $40,000 in investment from the World Bank, Youth with Innovation project by the Nigerian Government, the Tony Elumelu Foundation of United Bank for Africa, and the Young Enterprise Scale-Up Program by HYBR and the THNK School of Creative Leadership in Amsterdam.