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PRINCIPAL CONSULTANT

Tracy Nnanwubar FIMC, CMC®

English Language & Literature – B. Arts, M. Arts, MATESOL, PhD (In View)

The youngest editor in Nigeria at age 18, Tracy has attended Ife Festival of Poetry, National Association of Television Programming Executives Conference in Florida, Jaipur Literary Festival in India, and LEAP Africa & AIESEC Leadership Conferences. She was invited to the International Library of Poets’ Convention in Washington D.C. and has been featured on Unilag FM, Eko FM, MBI Radio, Africa Business Radio, Trybze Magazine, Citi FM Ghana, Goge Africa TV Show, Punch Newspaper, Business Day Newspaper, Next234 Newspaper, Baby-Bump-And-After Magazine and The Nairobi Star.

She is a Literary Fellow of the Farafina Trust Creative Writing Workshop by Chimamanda Ngozi Adichie. She was awarded a Literary Residency at the Village Institute in India and granted a Colonel Farleigh S. Dickinson International Scholarship for a MFA in Creative Writing. She has been interviewed for the Book Jam on Silverbird TV and Newsline Report in Argentina.  At age 19, the Commonwealth of Nations sponsored the “This is Lagos” documentary about her life for British and Nigerian TV.

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Tracy has been a part of the UK Cross Borders Writing Scheme; a Landmark Forum Education Initiative to encourage young children between the ages of 8 and 10 to develop their writing skills; and The Pelican Post – UK Books Donation Project in Lagos. Her writing has been workshopped into scripts for “Hear Word! Naija Woman Talk True” staged in Edinburgh’s The Lyceum Theatre, Harvard University and New York’s Broadway. Her first novel “Red Pepper and English Tea” published in India, won the 2012 ANBUKRAFT award for “Best New Fiction” and “Creative Excellence in Literature”. She won the July 2008 Creative Writing Scholarship of the PALF at New York University and was hosted by the German government at the Goethe Institute’s Author’s Talk in 2013. Her research into literature has gained her the opportunity to teach English Reading comprehension to young people living with Autism, Dyslexia and Cerebral palsy, with a goal to improve their reading experience.

Tracy was a Resident Writer at the 2012 London Olympics in the UK, a Panelist on the ‘African Media Roundtable’ at the Africa Utopia Festival in the Southbank Centre London, and a Natural Hair Panel Moderator and Judge at the 2019 Africa Hair Summit. In 2017, she became a finalist in the McKinsey & Co.’s Next Generation Women Leaders Award and was offered a position as a Business Analyst in the Fortune 500 Management Consulting Firm. Tracy is a World Bank Scholarship recipient from Lagos Business School’s Enterprise Development Centre and was a finalist in the Youth Enterprise Scale-Up program supported by the THNK School of Creative Leadership in Amsterdam.

A practiced entrepreneur with 11 years’ experience from executive business management roles at Goge Africa, Ales & Forbes, LoveStruck, Terra Kulture, and now The Online Lady Limited; Tracy has drawn her wealth of experience from US, Indian, Kenyan, South African, Ugandan, Beninese, Sao Tomean, Ghanaian and British business markets with an extensive background in Business Management and Marketing Communications. Her scope of work has comprised fund-raising, financial reporting, customer research, business relations impact, inter-personal and inter-cultural communication, team management, collaborative strategy, maintaining partnerships, business programs design, database management, service quality control, public affairs, branding, strategic planning and digital consulting.

In her 22-year career journey, Tracy has initiated multi/cross-cultural employee engagement by building an international marketing team from the USA, Uganda, France, India, Japan, Colombia, Ghana, Korea and China. She has created a point-based model in marketing technology to advance advertising engagement with viewers thus attracting $200,000 in investment funds from the governments of Kenya, Uganda, Benin Republic, and Sao Tome. In 2019, she realized an annual turnover of $37,000 with a start-up capital of $500, and attracted $40,000 in investment from the World Bank, Youth with Innovation project by the Nigerian Government, the Tony Elumelu Foundation of United Bank for Africa, and the Young Enterprise Scale-Up Program by HYBR and the THNK School of Creative Leadership in Amsterdam.

Tracy has leveraged her expertise in communications and marketing technology to create remote solutions for buying through social media and online malls. She has grown a customer database from 2% to 95%’, reducing operating costs and improving manufacturing turn-around time from 24 hours to 6 hours. Tracy has improved advertising and call-to-action metrics by tuning keywords search on websites for online advertising, thus increasing sales by 55% in each year and eliminating operational redundancy from sales and marketing teams.

Tracy has implemented an ‘employee wellness’ initiative, leveraging mental health psychology while leading 4 business units through 7 line managers, and by extension, motivating a team of 90 employees. She has improved operational efficiency in facility management by leveraging technology in re-using production waste, recycling excess resources, and reducing renovation timelines by 15% through effective vendor engagement.

Tracy is a member of PEN America, Association of Nigerian Authors and Society for Book & Magazine Editors of Nigeria. She is on the Board of Trustees for Goge Africa Foundation. Post-COVID 19, she pioneered The Online Lady project lending her voice to digital literacy advancement through hosting African authors on video reviews, book parties and English language training. She is en-route to a PhD in English and has been selected as one of the promising Mentees of the AFRISOC’s Scholarships and Access Committee at the University of Oxford. She contributed to the passing of the motion by the Brampton City Council in Canada for Incoming Investment Opportunities with African and Caribbean Markets”, with a special focus on Education & Creative Arts in Lagos. She has been elected as the Communications Coordinator for the Graduate Students Association at Trinity Western University in Canada.

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AWARDS, HONOURS AND RECOGNITIONSTracy up close

  • Awards
  • Honours
  • Recognitions
  • Creative Writing Scholarship recipient of the Pan African Literary Forum at New York University, 2008.
  • Literary Fellow of the Farafina Trust Creative Writing Workshop by Chimamanda Ngozi Adichie, 2010.
  • Colonel Fairleigh S. Dickinson International Scholarship for a Master of Fine Arts Program in Creative Writing (Non- Fiction) at Farleigh Dickinson University in the USA, 2010.
  • ANBUKRAFT award for “Best New Fiction” based on her novel Red Pepper and English Tea, 2012.
  • “Creative Excellence in Literature” Award for her novel Red Pepper and English Tea, 2012
  • World Bank scholarship recipient to attend Lagos Business School’s Enterprise Development Centre as a “WomenX” Scholar, 2015.
  • Awardee for “Entrepreneurship Beyond Survival” by Poize Insider Network, 2018.
  • Selected as one of the promising Mentees of the AFRISOC’s Scholarships and Access Committee at the University of Oxford, 2019/2020 Academic year.
  • Selected as Lagos Mums, “Mum of the Month” in recognition of International Women’s’ Day, 2021.
  • British Council Partner for the International English Language Testing System in Nigeria, 2021
  • Appointed as the Communications Coordinator for the Graduate Students Association at Trinity Western University in Canada, 2021.
  • Commonwealth-sponsored “This is Lagos” documentary about her life for British and Nigerian TV, 2004.
  • Writer’s Residency at The Village Artists’ Institute in India, 2010.
  • MasterCard-sponsored Resident Artist (Writer) at the London Olympics, 2012.
  • Nigerian Panelist on the ‘African Media Roundtable’ at the Africa Utopia Festival in the Southbank Centre London, 2012.
  • Hosted by the German government at the Goethe Institute’s “Author’s Talk”, 2013.
  • Finalist for the Youth Enterprise Scale-Up program supported by the THNK School of Creative Leadership in Amsterdam, 2017.
  • Affiliate of TakeIELTS by the European Association for Education in Austria, 2020.
  • Youngest Editor in Nigeria (Afrikan Beatz Magazine), 2003
  • Inward Ideas’ Artist Ambassador in Botswana – A new HIV/AIDS Healing Language as a part of the “African voices for African problems through literary art” project, 2009
  • African Writer nomination for Jozi Spoken Word Festival in South Africa, 2010
  • African Writer nomination for Harare International Festival of Arts in Zimbabwe, 2010
  • African Writer nomination for Africa Day Literary Festival in South Africa, 2012
  • McKinsey’s Next Generation Women Leaders Award Finalist, 2017
  • Shortlisted as one of the accomplished ventures in Nigeria for the New Economy Booster Program by Impact Hub in Austria, 2020.
  • Honourary Fellow of the Nigerian Institute of Management Consultants and the International Council of Management Consulting Institutes, 2020.
OUR SUCCESSES OVER THE YEARS

Stats talk
For themselves

Our investors are betting on the dreams of an amazing Founder whose English expertise solves communication problems … and we can tell you, it is the best job in the world!
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Client Success

Proactively leverage language expertise with business growth strategies.
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Advice given

In the multitude of council therein lies wisdom for intelligent collaboration.
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Businesses guided

Actively pursue stakeholder engagement through scalable communication metrics.
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Awards achieved

Proof that we can do what we say we will do when we said we said we will.
THE ONLINE LADYWho We Are?
We are a boutique digital strategy consulting firm. We make businesses digitally successful and keep them that way.
OUR LOCATIONSWhere to find us
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GET IN TOUCHWe are Social
Join the digital conversations around successful businesses.
THE ONLINE LADYWho We Are?
We are a boutique digital strategy consulting firm. We make businesses digitally successful and keep them that way.
OUR LOCATIONSWhere to find us
https://www.theonlinelady.com/wp-content/uploads/2020/09/img-footer-map.png
GET IN TOUCHWe are Social
Join the digital conversations around successful businesses.

© 2021 The Online Lady. All rights reserved.

© 2021 The Online Lady. All rights reserved.